Multidisciplinary Copywriter • Journalist • Editor • Ghostwriter

I have 10+ years of experience in journalism, conceptual and digital copywriting, developing creative ideas, brand messaging, and multi-platform storytelling for entertainment, music, lifestyle, tech, photography, and education brands.

My work spans website experiences, through-the-line campaigns, CRM, and social content, with a strong focus on shaping brand voice and delivering narrative cohesion across channels.

      Editorial Leadership & Team Oversight

• In my role as Editor & Writer at CBR, provided direction to a global team of writers.
  Coordinated with internal stakeholders, managed deadlines, and ensured editorial consistency and accuracy.
• Acted as the escalation point for editorial decisions and quality standards.
  
  Client Management Through Ghostwriting Engagements
  
• Worked closely with entrepreneurs and thought-leaders through The Social Craft, managing both relationship and creative output.
• Interpreted client voice during interviews and transformed raw material into polished thought-leadership pieces.
• Ensured all content matched the client’s tone, perspective, and business objectives.

      Creative Concept Development & Brand Voice

• Developed cross-channel creative concepts for global music and entertainment brands, including Bon Jovi, covering album cycles, touring campaigns, fan activations, and digital engagement moments.
• Revamped digital tone of voice and fan-facing messaging, modernizing the brand’s presence across web, CRM, and social media.
• Created taglines, slogans, and thematic campaign lines for various brands and individuals, ensuring alignment with strategic objectives and audience insights.

      Website & Platform Copywriting

• Conceptualized and wrote full website copy for high-profile platforms such as ShootFromThePit.com and TourPhotographer.com, ensuring clear communication architecture, persuasive messaging, and a consistent brand narrative.
• Collaborated with web designers and developers to align UX writing, structure, and content flows with overall brand experience.

      Digital Marketing & CRM Copy

• Led messaging for email campaigns, nurture flows, and promotional sequences for both creative and commercial clients.
• Crafted CRM messaging and owned the brand voice for Bon Jovi’s digital channels, aligning communications with tour announcements, merch drops, and fan engagement objectives.
  
  Social Media & Digital Storytelling
• Wrote high-engagement social copy, conceptual social campaigns, and multi-post narratives designed to drive audience growth, engagement, and cross-platform consistency.
• Translated long-form content into concise, storytelling-driven social posts that maintain authenticity and brand voice.
  
  Campaign Ideation & TTL Execution
• Built through-the-line (TTL) campaign ideas, integrating ATL visibility with targeted BTL messaging, ensuring cohesive brand storytelling from awareness to conversion.
• Partnered with designers, marketers, and managers to concept, shape, and execute creative ideas across digital, social, and experiential touchpoints.
  
  Strategic & Commercial Insight
• Combined conceptual copy skills with strong strategic foundations—including product positioning, brand frameworks, and marketing communications—to ensure that creative ideas are both engaging and commercially aligned.
• Developed digital content strategies for brands, entrepreneurs, and entertainment clients, connecting narrative direction with business goals.
• I have extensive experience managing clients across entertainment, photography, media, and marketing sectors - often serving as the primary point of contact, lead creative, and strategic partner on both long-term and project-based engagements.
• My roles have consistently required a blend of relationship management, creative leadership, and strategic communication.
  
  Primary Client Contact for High-Profile Creative Accounts
• Served as the main creative and strategic point of contact for internationally recognized photographer David Bergman for nearly a decade.
• Led all marketing communications, brand messaging, and digital strategy.
• Managed project requirements, timelines, approvals, and collaborative workflows with designers and industry partners.
• Oversaw full copy and content pipeline for multiple websites, product launches, and email campaigns.
  
  Lead Creative Communicator for Entertainment & Music Clients
• Acted as the senior conceptual copywriter and client-facing creative for Bon Jovi / BandMerch, collaborating directly with marketing and management teams.
• Presented creative concepts, campaign ideas, brand voice recommendations, and narrative frameworks.
• Aligned campaigns with client expectations for global album releases, tours, and fan engagement.
  
  Freelance & Agency-Style Client Management
• As a multidisciplinary freelancer, I manage ongoing client relationships with individuals, brands, and organizations across media, tech, lifestyle, and education.
• Handle discovery calls, needs assessments, scope definition, workflow planning, and delivery of creative strategy and content.
• Deliver tailored brand strategies, content plans, and editorial work while maintaining consistent communication and expectation management.
  
  Collaborative Client-Facing Work With Designers & Cross-Functional Teams
  
• Frequently collaborated with design teams, marketing leads, and project managers to develop integrated campaigns, web content, and branded assets.
• Provided creative guidance, messaging direction, and final approvals on copy-led deliverables.

For business inquiries, questions or comments fill out the contact form.